The Gravity Defyer^TM Shoes are the culmination of years of scientific research and one man's relentless passion for solving his nephew's debilitating health problem. Two parallel stories that cross paths on the way to inventing the most technologically advanced shoe in the world. This is the story of the Gravity Defyer^TM Shoes.

The Science Behind the Shoes
It started with the research of rubber for the construction and automobile industries. Scientists investigating shock absorption for buildings and automobiles discovered a special polymer that was both lightweight and absorbed shock and vibration. The research lead to the development of the very first Gravity Defyer^TM Shoe: the Catapult MMXT3. Others in the sport shoe industry had been trying for decades to produce a shoe that would provide the shock absorption and energy reciprocating power of the Gravity Defyer^TM Shoes. However, the entire shoe industry was surprised when Alexander Innovation Wizard launched the first of its kind energy reciprocating shock absorbing sole in a dress shoe nonetheless!

Tragedy Precedes Passion
In 1998, a tragic event affected Alex's extended family. His budding 14 year old nephew, a promising young man, was diagnosed with a cancerous growth in his heel. After heel replacement surgery, Alex's nephew was given little chance of ever living pain free as he would have to have constant adjustments to his heel to keep his artificial heel in alignment with the rest of his young, quickly growing limbs. Overwhelmed by the pain during years of rehabilitation, Alex's nephew was losing self-confidence and the hope of enjoying his youth.

A Sudden Impact
In 2003, Alex was reading about research being conducted by the automobile industry. These were the same researchers that had discovered the lightweight polymer that would eventually be the foundation of Alex's Impact Research Technology Laboratory and the Gravity Defyer^TM Shoes. As Alex was sitting on the airplane, he suddenly realized that planes and automobiles were taking thousands of pounds of impact on a regular basis. Yet he was sitting comfortably during his travels. Alex had a sudden realization! If he combined inflatable tires with spring shocks... Having just read about the research being done halfway around the world, Alex was inspired to build the Impact Research Technology Lab in order to find a shoe that would be comfortable enough to allow his nephew to walk without pain.

What is the Gravity Defyer^TM Shoe?
It was scientifically constructed with a hidden 6mm (1/8") shock absorber under the heel that releases its reciprocating resistance power each time you step. As your weight changes to the balls of your feet, the hidden shock absorber generates upward pressure, rebounding your body upward and propelling you forward in life.

Appear Nearly 2" Taller
The confidence that comes with being taller and having proper posture is also yours with the Gravity Defyer^TM Shoes. You will gain nearly two inches (2") of height without looking like you are wearing platform or elevator shoes. The elegant design of the Gravity Defyer^TM Shoes boosts you to new heights in your life without a thick looking outsole. The hidden 6mm (1/8") shock absorber provides you with just a little extra boost in height without slapping on an extra pad of rubber to the bottom of the shoe.

Ease Joint Pain and Pressure on Your Spine
It's almost as if Aeolus, the Greek god of wind, himself has taken his powerful wind out of his bottles and put it into each pair of the Gravity Defyer^TM Shoes. Your entire body will receive an energy burst when you slip on the Gravity Defyer^TM Shoes because your joints and spine will no longer feel the full impact of your high impact life. The basic findings by the scientists of the Impact Research Technology Lab were that the combination of lightweight rubber and lightweight, durable springs will reduce the impact and force of gravity on our entire body much the same way that a suspension system helps reduce the impact on an automobile and airplane.

Jump Higher and Walk Faster
These ethereal shoes will transport you through life with such vigor that your friends and family will hardly be able to recognize you. The Gravity Defyer^TM Shoes will power your step, making your steps longer and your jumps higher. You might find that you are walking faster and you may even find yourself showing up to those important meetings at work early! You might even find yourself joining a local basketball league.

Look like a Million Dollars
We all have them, an expensive pair of dress shoes for those special occasions. The shoes that world famous secret agents wear to the black tie party where they end up doing some reconnaissance before they are chased around a European city by evil henchmen. The kind of dress shoes that show class, style, and sophistication but are so uncomfortable you can't wait to take them off. Designed by the best shoe designers from three continents, the Gravity Defyer^TM Shoes provide you with all the sophistication and comfort needed to keep up with the best of the world famous secret agents.

Not Just Comfort and Style
The Gravity Defyer^TM Shoes are each handcrafted using the finest leather available. Utilizing the best material and components, each shoe is sewn together by hand, ensuring the attention to detail necessary to construct the most comfortable shoe in the world. Every shoe is also sent through a comprehensive quality assurance process to ensure that each pair of Gravity Defyer^TM Shoes adheres to the highest standards set forth by the Alexander Innovation Wizard. Relieve your feet, ankles, knees, hips, and spine. Give your whole body a break from the pressures of your daily life. And gain the confidence that comes with exemplary posture and added height without appearing like you are wearing platform shoes. The Gravity Defyer^TM Shoes will provide you with access to a breakthrough in your active lifestyle all while looking like a distinguished gentleman deserving of a cover story in a quality men's magazine.